How to Capitalise on Inkjet Versatility to Drive Your Application Creativity


How to Capitalise on Inkjet Versatility to Drive Your Application Creativity

By Sander Sondaal, Director Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe

Competitive commercial printers in challenging market conditions need to be sure they can say yes to as many jobs as possible, regardless of run length or content variation.

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They need to be able to deliver everything from vibrant and vivid colours to full or partial coverage on a variety of substrates.

They need to create a broad range of high quality applications including direct mail, magazines, brochures, and posters.

Inkjet technology helps commercial printers deliver this and more.

It combines the application and media flexibility of toner technology with the productivity of web fed and offset technologies, all at a competitive cost level. It produces captivating colours, refined gradients, and sharply defined text. It expands application capabilities and creates new business opportunities with:

  • Offset coated, plain and inkjet optimised papers delivered by technology advances including Ricoh’s proprietary undercoating technology. It broadens the range of applications that are suitable for inkjet by further improving overall print quality with sharper detail and more impactful colours. It creates a standardised print surface to ensure outstanding results can be achieved on an even wider range of media.
  • Ricoh-developed inkjet inks that empower commercial printers to transition from short run analogue to profitable high quality digital inkjet production. They exceed the output of offset inks with their media versatility and compatibility with gloss coated stocks. They are designed to make the entire production system more versatile and economical as well as provide a significant boost in colour gamut. They enable operators to print faster on a greater choice of media, including standard offset coated and uncoated papers, all with improved makeready times.
  • Innovative dryer on the RICOH Pro VC70000 web fed inkjet press. With its unique design the dryer supports high ink coverage applications. It significantly reduces cockling on all media.
    At Hunkeler Ricoh will produce and showcase a number of applications that demonstrate these business enhancing possibilities and more.

Poster images of prestigious cars including Bentleys, Rolls Royces, and Porsches, taken by renowned automotive photographer James Lipman, will be produced on Burgo EVO Next Satin. They will be printed live on the stand by the new RICOH Pro VC70000e high speed press that is making its public debut.

Other applications on the Ricoh stand produced using Pro VC70000 Series technology will include a 32pp fashion magazine Colour Creative on Fedrigoni Freelife Symbol Gloss showcasing high quality image and rich colour reproduction and a 94pp Cult of Porsche coffee table book replicating exceptionally beautiful shots on Arctic G-Print Smooth 250gsm and 200gsm for the cover and text pages respectively.

The Eagle Spreads Its Wings 36pp A5 landscape mailer will demonstrate the ability to produce high quality imagery that captures the look and feel of luxury goods. It will be printed by Ricoh client Zalsman on its Pro VC70000 using UPM Finesse Silk 170gsm and finished live at the show on the Plockmatic stand.

There will be some stunning examples of what the forthcoming RICOH Pro Z75 B2 sheetfed press, best known by many as the dragon, can produce, too.

Completing the portfolio showcase will be a saddle stitched booklet showing the versatility and quality of the compact, mono, RICOH Pro V20100 web fed inkjet press, and inspiring toner based samples created by flagship colour sheetfed press, the award winning RICOH Pro C9200.

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