Innovation on Display: Brazil Hosts Global Plastics Summit
The IV World Plastic Connection Summit, organized by Think Plastic Brazil, officially opens today, April 8, 2025, at the Novotel Center Norte in São Paulo. This landmark event, held in partnership with the National Plastics Institute (INP) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), brings together industry leaders, innovators, and professionals from over 100 countries to celebrate and advance the Brazilian transformed plastics sector under the theme, “Converted Plastics from Brazil: Coloring the World with Design, Innovation, and Sustainability.”
Now in its fourth edition, the Summit serves as the premier international gathering for Brazil’s plastics industry, uniting key stakeholders across agribusiness, toys and childcare, construction, packaging, raw materials, and housewares. The event kicks off with a hybrid format, offering free in-person and online access with simultaneous translation in Portuguese, English, and Spanish, ensuring global participation.
A Platform for Innovation and Global Connections
The Summit’s ecosystem features eight dynamic projects, including the Hybrid International Seminar, the launch of the International Yearbook 2025 and Color Trend 2026, and the prestigious International Award ceremony. Hosted by renowned Brazilian presenter and personal organizer Micaela Góes, today’s opening day promises inspiring discussions and actionable insights.
Among the top figures leading the event are:
- José Ricardo Roriz Coelho, President of the INP Deliberative Council, who emphasized the Summit’s role in elevating Brazil’s global standing: “This event is a cornerstone for the transformed plastics sector in Brazil. It’s where we share expertise, spark innovation, and forge partnerships that drive sustainable growth on the world stage.”
- Edison Terra Filho, Executive President of INP, who highlighted São Paulo’s strategic importance: “As a hub of industry and innovation, São Paulo is the perfect stage to showcase Brazil’s leadership in plastics transformation.”
- Carlos Moreira, Executive Director of INP and Think Plastic Brazil Project Leader, who oversees the Summit’s vision and execution.
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The keynote speaker, Ricardo Amorim, Brazil’s most influential economist according to Forbes, will headline the seminar. Amorim commented, “The Brazilian plastics industry is at a pivotal moment. By blending design, innovation, and sustainability, we’re not just shaping products—we’re shaping the future of global markets. This Summit is where that vision comes to life.”
Spotlight on Brazilian Excellence
The event showcases Brazil’s strides in sustainable plastics innovation, featuring contributions from luminaries like Marcelo Rosenbaum, architect and curator of Color Trend 2026, and Ângela Hirata, a commerce expert with a storied career at Alpargatas. Additional highlights include:
- A roundtable on design and innovation with Dijon de Moraes, a celebrated designer and professor, and Marco Lobo.
- A focus on accessibility with the launch of See Color, a groundbreaking resource for the visually impaired, presented by its creator, Giácomo Parolin.
- Insights into Brazil’s leadership in packaging trends by João Henrique Alves of Valgroup.
A Legacy of Impact
Since its inception during the COVID-19 pandemic, the Summit has grown into the largest platform of its kind in the Americas, fostering over $1.247 billion in business and facilitating 64,366 meetings across 240 trade promotion projects. With Think Plastic Brazil now representing over 220 companies, the Summit continues to drive international expansion and sustainability.
worldplasticconnectionsummit.com.
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