OOMCO Strengthens Presence in Saudi Arabia with ‘I’m Hungry’ Partnership
In an effort to improve customer service and broaden the range of products offered in the Kingdom of Saudi Arabia, Oman Oil Marketing Company (OOMCO) has partnered with Fresh Food Company Ltd., the owner of the well-known Saudi fast-food chain “I’m Hungry.” This collaboration demonstrates OOMCO’s continued dedication to offering convenient, integrated services that satisfy its clients’ changing needs.
As part of the agreement, OOMCO will lease four prime locations at its existing service stations in the Eastern Province to “I’m Hungry” for the development of new restaurant outlets. These locations have been strategically selected to maximize accessibility and customer reach, reinforcing OOMCO’s goal of turning its service stations into multi-service hubs for both travel and lifestyle needs.
The agreement was signed by Nasser Saleh Al Mawali, Regional Manager of OOMCO in Saudi Arabia, and Abdulrahman Mohammed Al Ghamdi, Chief Executive Officer of Fresh Food Company Ltd. On the occasion, Jaber Mansoor Al Wahaibi, General Manager of Corporate Planning, Business Development, International Retail and Marketing & Digital at OOMCO, stated: “We view this strategic partnership as a significant step towards enhancing the experience of our valued customers in the Kingdom of Saudi Arabia. Our aim is to enrich their journey by providing diverse and integrated options that cater to their needs and aspirations. This stems from our firm belief in the importance of continuous innovation and a strong customer focus as cornerstones for OOMCO’s growth and sustainable success in the Saudi market.”
This collaboration also marks a major milestone for “I’m Hungry,” as it represents the brand’s first expansion into the Eastern Province. With construction set to begin this April, these new branches will allow the franchise to extend its presence and bring its widely loved menu to a new regional market.
Currently, OOMCO operates a network of 37 service stations across Saudi Arabia, spanning the Eastern, Western, and Central Provinces. Meanwhile, “I’m Hungry” continues to grow in popularity with 24 branches operating throughout the Kingdom. The partnership underscores a shared vision between the two companies to enhance customer experiences by combining fuel, food, and retail services in one accessible destination.
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